Last Updated: August 17, 2019
As used in this policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.
Collection and Use of Information
Information Collected or Received from You
Our primary goals in collecting information are to provide and improve our Platform, to administer your use of the Platform (including your account, if you are an account holder), and to enable you to enjoy and easily navigate our Platform.
Account Information. If you create an account, we’ll collect certain information that can be used to identify you, such as your name, email address, postal address, phone number, credit card or payment information (“PII”). If you access our Platform through your account with certain third-party social networking services such as Facebook or Twitter (each, an “SNS account”), we’ll be able to access and collect your name, SNS Account ID, email address and other PII that your privacy settings on your SNS account permit us to accessIf you create an account through one of our sites or apps or one of your SNS accounts, we may also collect your date of birth, IP host address, information related to your payment transaction, and other information that is not considered PII because it cannot be used by itself to identify you.
Information Collected Using Cookies and other Web Technologies. Like many online service providers, we use automated data collection tools such as cookies and web beacons to collect certain information.
“Web beacons” (also known as Web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Platform for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Platform, to monitor how many visitors view our Platform, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the user’s equipment, Web beacons are typically embedded invisibly on web pages (or in an e-mail).
Information Related to Use of the Platform. Our servers automatically record certain information about how a person uses our Platform (we refer to this information as “log data”), including both account holders and non-account holders. Log data may include information such as a user’s Internet Protocol (IP) address, browser type, operating system, the web page that a user was visiting before accessing our Platform, the pages or features of our Platform to which a user navigated or which a user searched for and the time spent on those pages or features, search terms, the links and ads on our Platform that a user clicked on, your activity within our Platform, and other statistics. We use log data to administer the Platform, and we analyze (and may engage others to analyze) log data to improve, customize and enhance our Platform by expanding its features and functionality and tailoring them to our users’ needs and preferences. We may use a User’s IP address to generate aggregate, non-identifying information about how our Platform is used.
Information Sent by Your Equipment. We collect certain information that your equipment sends when you use our Platform, like a device identifier, user settings and the operating system of your equipment, as well as information about your use of our Platform. Some of this information can be used to identify you, particularly if combined with other PII.
Information that We Share with Others
We will not share any PII that we have collected from or regarding you except as described below:
Information Shared with Our Service Providers. We may engage other service providers to work with us to administer and provide the Platform. These service providers have access to your PII only for the purpose of performing services on our behalf.
Information Shared with Web Analytics Services Providers. We use Google Analytics, a service provided by Google, Inc. (“Google”), to gather information about how users engage with our Platform and services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Platform by going to http://tools.google.com/dlpage/gaoptout.
Information Shared with Others. We may share aggregated information and non-identifying information with others for industry research and analysis, demographic profiling and other similar purposes.
Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including PII, is one of our business assets. Thus, if someone else acquires us as a result of a transaction such as a merger, acquisition or asset sale, or if someone acquires our assets in the event we go out of business or enter bankruptcy, some or all of our assets, including your PII, may be disclosed or transferred to a receiver or acquirer in connection with the transaction or bankruptcy.
Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims or legal process (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of someone else or the public in general; and (iii) to stop any activity that we consider illegal, unethical or improper activity.
We offer you choices regarding the collection, use and sharing of your PII and we’ll respect the choices you make. Please note that, if you decide not to provide us with the PII that we request, you may not be able to access all of the features of the Platform.
Modifying Your Information. You can review, update, and modify the PII associated with your account profile through the mechanisms we provide on your profile page. If you want us to delete your PII and your account, please terminate your account through our Platform. We’ll take steps to delete your information as soon we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.
Responding to Do Not Track Signals
Our Platform does not have the capability to respond to “Do Not Track” signals from various web browsers.
The Security of Your Information
We take reasonable administrative, physical and electronic measures designed to protect the information that we collect from or about you (including your PII) from unauthorized access, use or disclosure. When you enter sensitive information on our forms, we encrypt the data using SSL, TLS or other technologies and host it in an encrypted database, which may be stored remotely on third party servers. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
Links to Other Services
Your PII may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your PII to us, we may transfer your PII to the United States and process it there.
Our Policy Toward Children
We do not direct our Services to children under 13, and we do not knowingly collect PII from children under 13. If we learn that we have collected PII of a child under 13 we will take steps to delete such information from our files as soon as possible.
Your California Privacy Rights
California residents may request and obtain from us, once a year, free of charge, a list of other businesses, if any, to which we disclosed their PII for direct marketing purposes during the preceding calendar year and the categories of PII shared with those other businesses. If you are a California resident and wish to obtain that information, please submit your request by sending us an email at firstname.lastname@example.org with “California Privacy Rights” in the subject line or by writing to us at Book+Main, Inc., 222 Merchandise Mart Plaza, Suite 1212, Chicago, IL 60654.